R-Store Goes Mobile With New App

WAUSAU, Wis. — R-Store convenience stores launched a new mobile app in partnership with OpenStore by GasBuddy. Customers can now plan travel routes, see weekly specials, earn game rewards and check Wisconsin lottery results using the app.

"We are excited to connect with our customers on a new level. This app allows them to access our special product offerings immediately, which is a significant benefit to them," stated Jim Kemerling, president and CEO of R-Store parent company Riiser Energy. "We are ecstatic to share this with our customers as it gives them the opportunity to know who we are, what we stand for, and that we are here to serve them."

To celebrate the launch, customers who download the app will receive a coupon for a free 20-ounce soda and be entered to win $500 every week from April 8 through May 27.

"R-Store keeps its customers first in mind. That's where the OpenStore solution comes into play," said Jason Toews, co-founder and CEO of OpenStore by GasBuddy. "Using OpenStore, R-Store is able to provide customers with a targeted digital experience to increase customer loyalty and drive traffic into store."

More information is available at www.myrstore.com.

Wausau-based Riiser Energy owns and operates 29 R-Store locations.