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RaceTrac Brings in DNA Portfolio

BOCA RATON, Fla. -- DNA Beverage Corp., maker of DNA Energy Drink, DNA
Beef Jerky and DNA Shred Stix, added RaceTrac Petroleum convenience stores to its portfolio of retailers selling its action sport-themed products.

RaceTrac stores across Florida and Louisiana will sell the products, according to the manufacturer. DNA Beverage also expanded its distribution footprint with CVS by adding the greater Miami market to its current distribution areas in Louisiana and Mississippi, the company stated.

"Our unique marketing programs continue to gain national attention and have been instrumental in securing major chain distribution," Russ Rickon, DNA national sales vice president, said in a statement. "The CVS/Florida Marlins program follows similar programs that are in effect in Louisiana with the New Orleans Hornets and in Central Florida with the Orlando Magic and Walgreens. These localized initiatives are part of an overall national strategy to build brand awareness that includes major support of the action sports community where we compete at the highest level with the best in motocross, surf, wakeboard and skateboard."

DNA Energy Drink comes in Citrus, Sugar Free Citrus and Lemon Lime flavors. DNA Beef Jerky comes in Original and Teriyaki flavors, while DNA Shred Stix come in Original, Pizza and Spicy Jalapeno

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