RaceTrac Seeks Fan Feedback for Drink Rebranding

ATLANTA — One convenience store operator is giving its customers a front-row seat to innovation.

RaceTrac Petroleum Inc. on Monday emailed its "RaceTrac Insiders" asking them to participate in an online survey for feedback on its Numb Skull frozen drink offering.

"At RaceTrac, we are always listening to our guests to ensure we are delivering on the goods and services that you want to see in our stores. As an Insider, we value your opinion and would like your feedback on our newest RaceTrac innovation. We are rebranding our Numb Skull frozen drink offering and would like your thoughts on the logos and images that will appear in our stores," the retailer wrote in the email message.

The short survey asks customers their opinions on five frozen beverage logos. Participants are also asked to rank the five logos from favorite to least favorite.

Atlanta-based RaceTrac operates more than 600 company-owned and third-party contract operated stores under the RaceTrac and RaceWay names in 12 southern states.