RaceTrac Store Transforms Into High-Flying Experience
FORT WORTH, Texas -- The slogan, "Red Bull gives you wings," is taking on a literal meaning as convenience store retailer RaceTrac Petroleum Inc. is teaming up with the energy drink company to mark National Aviation Day.
To celebrate the Red Bull Air Race World Championship that will take place Sept. 6-7 at Texas Motor Speedway, the RaceTrac store in Frisco, Texas, invited Dallas-Fort Worth residents to participate in an augmented 3D virtual reality experience on Aug. 19, National Aviation Day.
Guests had the opportunity to sit in a pilot seat while wearing a specially designed 360-degree Oculus headset equipped with stereo vision and sound. Participants were visually immersed in the Red Bull Air Race experience and saw what it's like to be a pilot flying at 230 miles per hour while competing just 50 to 80 feet off the ground.
Additionally, the entire RaceTrac store was transformed into an immersive experience and will remain this way for the rest of August.
The store's windows and gas pumps are covered in lifelike Red Bull Air Race World Championship event images, while a Red Bull cooler equipped with a video screen door plays air race footage. The store also features a replica Red Bull Air Race World Championship plane flying above RaceTrac's snacks and beverages.