Redbox Announces Loyalty Program Premiere

OAKBROOK, Ill. — In an effort to provide its customers with a new way to earn free movie rentals, Redbox launched its first national loyalty program called Play Pass.

Redbox Play Pass members will earn 10 points for each movie or game they rent. They'll receive a credit for a one-day movie rental when they accrue 100 points. Members also will get free movie nights on their birthdays and Redbox Play Pass anniversaries, among other rewards and exclusives.

The program launched Oct. 23. There's no limit to the number of credits that can be earned, and consumers will receive a free one-night DVD rental when they sign up, for a limited time.

"Our customers asked for a loyalty program, and we're delivering with the launch of Redbox Play Pass," said Mike Wokosin, vice president of digital marketing at Oakbrook-based Redbox. "We've seen tremendous response to our beta program, and we're excited to give consumers another way to keep up with all the great new releases."

Invitations to join the Play Pass loyalty program are rolling out in the coming weeks to most Redbox customers who are signed up for Redbox emails.

Redbox kiosks are currently found at more than 35,000 locations, including leading convenience, grocery and drug stores, and select Walgreens, Walmart and McDonald's sites.