Redbox Expands Presence in C-stores

OAKBROOK TERRACE, Ill. -- E-Z Mart Stores Inc., Fastrac Markets, Murphy Express and VPS Convenience Store Group (Worsley Cos.) signed agreements to utilize the movie rental kiosk redbox, a wholly-owned subsidiary of Coinstar Inc. These agreements will expand the redbox footprint to new convenience store locations in the Northeast, Southeast and Midwest, the company reported.

"The convenience store channel has played an important role in redbox's success and presents a great opportunity for future growth," Mitch Lowe, president, redbox said in a released statement. "Our expanding convenience store presence makes renting and returning the latest DVD or Blu-ray Discs even easier for our consumers."

Each fully automated redbox kiosk holds 630 discs, representing up to 200 titles, the company reported. Consumers use a touchscreen to select their favorite movies, swipe a valid credit or debit card and go. Customers can also visit www.redbox.com to select their movie online or via the iPhone app from redbox and pick it up immediately at the redbox location of their choice.

Since launching its first convenience store location in 2006, redbox has increased channel presence to thousands of locations across 52 retail banners nationwide. Convenience stores featuring redbox kiosks include 7-Eleven, Circle K, Pantry, ExxonMobil, Kum & Go and Stripes, among others, according to the company.