Reformulated Atkins Nutritionals

Atkins' line of nutritional bars and shakes were recently reintroduced and reformulated under a new marketing campaign called "Sweet. Sexy. Science.," to build on its name recognition and go beyond the theory of counting carbs, the company stated. To help on-the-go consumers achieve their weight-loss goals, the company introduced better-tasting, reformulated nutrition bars and shakes under the family names "Advantage," "Day Break" and "Endulge," with more protein, fiber, vitamins and minerals, along with less refined carbohydrates, sugar and no trans fats, according to the company.

Atkins Nutritionals Inc., Denver
(800) 628-5467; www.atkins.com