RJR Redesigns Website Aimed at Retailers, Wholesalers

WINSTON-SALEM, N.C. -- R.J. Reynolds Tobacco Co. has transformed its non-corporate website aimed at educating retailers and wholesalers on tobacco tax issues.

Formerly found at www.nocigtax.com, the re-launched site is now www.transformtobacco.com. But that's not the only change. According to the company, the site's structure and content has been updated to reflect the company's strategic framework around three key transformation: tobacco harm reduction, commercial integrity and youth tobacco prevention.

"This new website will continue to inform retailers and wholesalers about the impact higher cigarette excise taxes will have on their businesses," said Steve Kottak, R.J. Reynolds’ director of trade marketing communications. "It will also serve as an education and activation tool on other critical tobacco-related issues that can adversely affect the tobacco industry."

Among its many features, transformtobacco.com is mobile device friendly and it has an interactive state-by-state map with key information, links to its Facebook and Twitter pages, and updated content on tobacco issues. Visitors can also connect with their legislators via a toll-free number, by e-mail (determined by ZIP code), and by following steps for ongoing relationship-building with elected officials, the company added.