Sam's Club Debuts #SmallBizHelp Campaign
BENTONVILLE, Ark. — Sam's Club, the membership warehouse division of Wal-Mart Stores Inc., is launching #SmallBizHelp, an interactive social campaign that supports America's small-business owners by offering expert advice on starting and running a business. Small-business owners can now submit questions to Sam's Club Facebook page and Twitter @SamsClub using #SmallBizHelp.
"Small-business owners often lack a network of experts to tap as they navigate day-to-day business issues," stated Seong Ohm, senior vice president of merchandise business services for Sam's Club. "At Sam's Club, we provide smart solutions by listening to our members. The #SmallBizHelp program extends a new direct line of communication between time-starved business owners and trusted resources when issues arise that are beyond their expertise."
American small-business owners' chief operational concerns align with six categories, based on feedback from Sam's Club Business members: accounting and tax preparation, identity protection, digital marketing, payments processing, human resources and business lending. In collaboration with industry experts, Sam's Club will respond to #SmallBizHelp questions with solutions, tips and resources for saving time and money on managing a business, the company said
Through September, Sam's Club will post #DidYouKnow small-business facts on social media and a series of tip-based articles accessible at www.SamsClub.com/benefits.
Sam's Club is also enlisting the help of business members to deliver the message of new business benefits. Local pizzeria owners in 14 cities, including Austin, Texas; Nashville, Tenn.; and Chicago will deliver a special lunch in Sam's Club-branded pizza boxes to select small-business advocates and entrepreneurial incubators.