Sam's Club New Concept Aims For Hispanic Customers

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Sam's Club New Concept Aims For Hispanic Customers

HOUSTON -- Wal-Mart Stores Inc.'s Sam's Club division is opening a new type of warehouse club here aimed at attracting Hispanic shoppers with an expanded selection of products from Mexico.

The club, to be called Mas Club, will be opened in the first half of 2009, according to Reuters.

"Our objective is to create an additional shopping choice that provides currently unavailable value for families, restaurant owners, convenience stores and more," Doug McMillon, president and chief executive of Sam's Club, said in a statement.

Sam's Club said it is designing new signs and a Mas Club logo. It also said existing Sam's Club members who want to shop at Mas Club must purchase a separate membership. Membership fees for the new club have not yet been determined.

Sam's Club has been looking for ways to boost its membership ranks, including offering a special deal for college students earlier this year, according to the report.