The Secrets to Club Program Success

“Buy 3, get 1 free.” Club programs have dominated convenience store rewards programs since punch cards, and continue to pepper today’s digital landscape.

They’re easy to understand, easy to implement, and the idea of receiving something for free gets customers excited!

In spite of these benefits, it’s not uncommon to run into trouble. Club programs that aren’t well-planned can cannibalize profits and lose you money.

This e-book explores what makes club programs both popular with customers and intelligent choices for businesses. Learn four key strategies for maximizing profitability and find out next steps for optimizing your own club program.