Seltzers, Sweet Tooths & Other Top 2021 Delivery Trends

Gopuff customers added plenty of candy, ice cream, beverages, pizza and more to their orders last year.
Gopuff bag

PHILADELPHIA —On-demand delivery provider Gopuff grew its footprint, began offering made-to-order food through Gopuff Kitchen and kept a close eye on new and evolving order trends in 2021.

Its top customer placed 572 orders and tried 362 different products throughout the year, choosing Babybel Mini Original Cheese as their most frequently ordered product, while the second-most active Gopuff customer placed 549 orders and tried 60-plus products, with Truly Hard Lemonade as their top product.

Other key trends from Gopuff's customer base as a whole include:

Gopuff said YES to Dessert — People searched for ice cream on Gopuff more than 1.7 million times and the company delivered nearly 12 million scoops of Ben & Jerry’s ice cream during the last year. Strawberry Cheesecake was the most popular Ben & Jerry’s flavor.

On the candy front, King Size Reese’s Peanut Butter Cups was one of the most popular products of 2021, with consumers eating more than 1.7 million cups.

Dog Was Co-Pilot In addition to tons of treats, Gopuff delivered more than 1.4 million pounds of pet food. The customer who purchased the most pet products placed more than 200 orders, including 400-plus bully sticks for dogs and multiple Ben & Jerry’s Doggie Desserts.

Seltzers Reigned Supreme — Customers made White Claw and Truly the No. 1 and No. 2 most popular alcohol brands, respectively. Gopuff delivered enough of these spiked seltzers to fill an Olympic-size swimming pool.

Coffee Continued to Be Life — Customers stayed caffeinated by ordering more than 4.5 million cups of coffee, enough to caffeinate the population of San Francisco more than five times over.

A Lot of Diapers Were Changed — Gopuff delivered more than 2.5 million diapers. The Gopuff customer who purchased the most baby product placed more than 110 orders, including more than 1,500 Pampers diapers and nearly 13,000 baby wipes.

It Came, It 'Za, It Conquered — The company launched Gopuff Kitchen and baked a great deal of hot, fresh pizza, enough to throw the cities of Boston or Seattle a pizza party and have leftovers the next day. Since Gopuff Kitchen's debut in July, it has seen a 72-percent increase in demand for its pizza.

No One Could Resist a Good Throwback — Slim Jims, first introduced in 1969, were still one of the most popular products in 2021, more than half a century later. If all the Slim Jims sold by Gopuff were tied together, they would reach from Philadelphia to New York City and back again.

Gopuff also listed some of its top brands and products based on year-to-date order volume:

  • Top snack brands: Cheetos, Nerds, Doritos, Takis and Gushers
  • Top non-alcoholic drink brands: Gatorade, Coca-Cola, Waterloo, Arizona and Sprite
  • Top alcohol products: Apothic Red Wine, La Marca Prosecco, Patron Silver Tequila, Twisted Tea and Tito's Vodka
  • Top grocery brands: Hillshire Farm, Sargento, Oscar Mayer, Sabra and Chobani
  • Top health products: Tylenol Extra Strength Caplets, Benadryl Allergy Ultra Tablets, Always Overnight Unscented Pads, Halls Honey Lemon Cough Drops and digital thermometers

Philadelphia-based Gopuff operates in more than 1,000 cities and carries more than 4,000 items in North America and the United Kingdom.