Roanoke, Va. -- Sheetz recently teamed up with the Salvation Army to throw a holiday party called "For The Kidz" to assist kids and their families who might be a little down of their luck, WDBJ.com reported.
"We have seen more families this Christmas that have never signed up for Christmas help before that have come to us for help," Priscilla Carter, family services director at the Salvation Army, told the Web site.
"Stores and volunteers shopped a couple, three weeks ago. Presents were wrapped and today we're going to invite the kids in and have a party to give their presents," Bob Murphy of Sheetz added.
For the past 18 years Sheetz's "For The Kidz" program, created by company employees, has been helping underprivileged children experience a better holiday season. Sheetz works together with the Salvation Army to identify deserving children from all over its six-state footprint, according to the company. Since 1992 the program has raised $3.9 million and helped more than 29,000 children receive gifts during the holidays.