Sheetz vs. Wawa Rivalry Heads to the Big Screen
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"We’ll also delve into the people that are the fans, the lovers of the brands," he said. "Because actually the stores are not rivals; it’s the fans who created the rivalry."
The documentary will also include some kind of contest, such as a coffee taste test, a hoagie test or even an employee tug of war. The final result will be both fun and serious, with a slight emphasis on fun, according to Fridg.
Altoona, Pa.-based Sheetz operates 568 store locations throughout Pennsylvania, West Virginia, Virginia, Maryland, Ohio and North Carolina.
Wawa has more than 790 c-stores in Pennsylvania, New Jersey, Delaware, Maryland, Virginia, Florida and Washington, D.C.