Sheetz vs. Wawa Rivalry Heads to the Big Screen
"We’ll also delve into the people that are the fans, the lovers of the brands," he said. "Because actually the stores are not rivals; it’s the fans who created the rivalry."
The documentary will also include some kind of contest, such as a coffee taste test, a hoagie test or even an employee tug of war. The final result will be both fun and serious, with a slight emphasis on fun, according to Fridg.
Altoona, Pa.-based Sheetz operates 568 store locations throughout Pennsylvania, West Virginia, Virginia, Maryland, Ohio and North Carolina.
Wawa has more than 790 c-stores in Pennsylvania, New Jersey, Delaware, Maryland, Virginia, Florida and Washington, D.C.