Shell Canada Partners with ACNielsen

MARKHAM, Ontario -- ACNielsen Canada, an operating unit of ACNielsen, inked an agreement with RMO Site Management Inc., a division of Shell Canada Products, to track convenience store at Shell convenience stores throughout Canada.

Shell Canada Products operates 1,900 stores across Canada, 800 of which are gas and convenience outlets owned by RMO Site Management Inc. RMO outlets are marketed under the Shell Select, Beaver, Turbo and Payless banners. Sales information from RMO Site Management's branded gas and convenience outlets will be available to ACNielsen clients through the expanded channel offerings of its MarketTrack retail measurement service.

"We are very pleased to be working with ACNielsen in this way," said Don McKenzie, Shell Canada merchandising manager of convenience retailing. "This agreement will strengthen ACNielsen's reporting on the gas/convenience channel, which will help the channel grow. Additionally, it will facilitate a much stronger partnership and drive collaboration between our organization and our many manufacturer partners."

ACNielsen, a sister company of Convenience Store News is the world's leading marketing information company providing measurement and analysis of marketplace dynamics and consumer attitudes and behavior.