Shell Celebrates with Six-Week Grand Opening
HOUSTON -- Detroit-area Shell stations will start a six-week long celebration starting Oct. 1, which acknowledges the grand opening of newly revamped stations in the area, will hold 17 customer appreciation events and a sweepstakes that offers consumers the chance for $10,000 worth of Shell gasoline for 10 finalists.
Almost 100 stations underwent a makeover in the past year and now sport uniform canopies, buildings, fuel dispensers and landscaping. The new stations -- ten of which were competitor-branded sites that have been changed to Shell -- still feature the brand's yellow and red color scheme.
To increase awareness of the promotion at the new sites 5,000 door hangers will be distributed in the 17 zip codes containing stores that were renovated. The promotional materials, which will list the dates and locations for each of the customer appreciation events in its respective zip code, include coupons for $2 off a gasoline purchase of 10 gallons or more.
During the events at stations employees will hand out water bottles, pens and tire gauges. There will be children's entertainment and local radio stations at the events to provide entertainment for all attendees. The radio stations -- 96.3 WDVD and 97.9 WJLB -- will also distribute $20 Shell gift cards to the first 50 customers that arrive on the site.
On Dec. 16, the 10 finalists from the sweepstakes will get the chance to win $10,000 worth of Shell gasoline at a local station. The finalists will select a pre-paid gas card and use it to try to activate the gas pump. Only one card will actually activate the pump, and that customer will win the grand prize of $10,000. The remaining finalists will receive $500 worth of Shell gasoline.
"We look forward to continuing to serve residents in Detroit and the surrounding area under the Shell banner and providing customers with quality products, exceptional service and competitive prices," said Kevin Autin, Mid-Continent general manager for Shell. "Consumers have a choice when they purchase gasoline, stop at a convenience store or visit a car wash, but with clean, modern stations, quality fuels and a credit card deck that provides options to virtually every customer, we intend to make Shell the brand of choice for motorists in the area."
Almost 100 stations underwent a makeover in the past year and now sport uniform canopies, buildings, fuel dispensers and landscaping. The new stations -- ten of which were competitor-branded sites that have been changed to Shell -- still feature the brand's yellow and red color scheme.
To increase awareness of the promotion at the new sites 5,000 door hangers will be distributed in the 17 zip codes containing stores that were renovated. The promotional materials, which will list the dates and locations for each of the customer appreciation events in its respective zip code, include coupons for $2 off a gasoline purchase of 10 gallons or more.
During the events at stations employees will hand out water bottles, pens and tire gauges. There will be children's entertainment and local radio stations at the events to provide entertainment for all attendees. The radio stations -- 96.3 WDVD and 97.9 WJLB -- will also distribute $20 Shell gift cards to the first 50 customers that arrive on the site.
On Dec. 16, the 10 finalists from the sweepstakes will get the chance to win $10,000 worth of Shell gasoline at a local station. The finalists will select a pre-paid gas card and use it to try to activate the gas pump. Only one card will actually activate the pump, and that customer will win the grand prize of $10,000. The remaining finalists will receive $500 worth of Shell gasoline.
"We look forward to continuing to serve residents in Detroit and the surrounding area under the Shell banner and providing customers with quality products, exceptional service and competitive prices," said Kevin Autin, Mid-Continent general manager for Shell. "Consumers have a choice when they purchase gasoline, stop at a convenience store or visit a car wash, but with clean, modern stations, quality fuels and a credit card deck that provides options to virtually every customer, we intend to make Shell the brand of choice for motorists in the area."