Shell Fuel Rewards Kiosk Earns Excellence Award

DALLAS — The Shell Fuel Rewards Kiosk program, developed in partnership with Frank Mayer and Associates Inc., was honored as Best Retail Deployment: Kiosk/Self-Service by the Interactive Customer Experience (ICX) Association.

The ICX Association Excellence Awards, held in Chicago June 29, honored the best self-service, digital signage and mobile technology deployments across all vertical markets. The association connects users and suppliers in collaborative forums and its vision is to show the world how to use technology to create transcendent customer experiences.

“Congratulations on rolling out a clean, transactional, kiosk implementation! Nice, sleek design,” said Scott Slucher, executive director of the ICX Association. “Physically, this solution delivered on the objectives very well. It is a well-built solution, attractive, small footprint with good visibility, secure, adaptable, updateable and looks to be cost effective.”

The Shell Fuel Rewards Kiosk was designed to make it easier for Shell customers to join the Fuel Rewards program and activate their reward cards quickly and easily within participating Shell stations.

As of February, the Shell Fuel Rewards program had reached the $500-million milestone in savings since its launch in 2012, as CSNews Online previously reported. The program has more than five million members and a national network of participants that includes more than 10,000 restaurants, 1,400-plus retail locations and nearly 700 online merchants.

"In less than three years, we've proven the value of our loyalty program, which rewards consumers with a universal currency when they shop for everyday items at their favorite brands, retailers, restaurants and stores by helping them save money on a necessary commodity — fuel," said Brandon Logsdon, president and CEO of Excentus Corp., which owns and operates the Fuel Rewards program.

Grafton, Wis.-based Frank Mayer and Associates is a third generation, family-owned company that transforms design concepts into in-store merchandising.