Shell Launches Interactive Web Site

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Shell Launches Interactive Web Site

08/12/2008
HOUSTON -- In a effort to promote free Shell fuel giveaways, interactive racing games, and high-performing vehicles, Shell today launched new interactive features on its Web site.

"These new additions to the Shell online line-up provide consumers with an experience that's both entertaining and informative," Karen Wildman, Shell brand and communications manager, said in a released statement. "Not only do we enjoy providing Shell customers with interactive games and giveaways, but it's also important for motorists to stay informed to ensure they are making smart decisions at the pump."

The online campaign includes the "Shell $2,900 EVERY DAY Giveaway." which provides online visitors chances to win free Shell fuel every 29 minutes. On the site’s new blog, automotive expert Dr. FuelGood will post information on vehicle health, car care and how to get the most out of every gasoline purchase. The new site also features discussion boards, videos and information on the new Shell Refillable Cards.