Shell Shares Results of Fuel Rewards Network Program

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Shell Shares Results of Fuel Rewards Network Program


HOUSTON -- Less than one year after launching the Fuel Rewards Network (FRN), customers at Shell Oil Co. gas stations have saved more than $68 million.

According to the Houston-based company, FRN members saved an average of 31 cents per gallon on their purchases of all grades of Shell nitrogen-enriched gasoline. Some members have paid as little as 1 cent per gallon, Shell added.

The FRN program, owned and operated by Excentus, is available in nearly 200 cities throughout the United States and allows consumers to combine multiple rewards offers -- or cents-per-gallon rewards -- together for savings on Shell fuels right at the pump. Shell launched the program in June.

"Forty-four percent of FRN members are new Shell customers who are pleased to see their fuel savings become a reality by earning rewards on the items that they are already buying," said Dan Little, Shell North American fuels marketing manager. "These consumers have experienced the savings power of the FRN program, allowing them to combine their rewards instantly at the pump so they can save as much as $1, $2 and even $3 off or more per gallon on high quality fuel at Shell."

The FRN program goes beyond traditional loyalty programs by providing consumers with multiple opportunities to earn rewards through brand-name online merchants and at grocery stores, restaurants, retailers and service providers. The ways to save vary by market.

Fuel Rewards savings can be redeemed on all three grades of Shell nitrogen-enriched gasoline including Shell V-Power Premium Gasoline and Shell Diesel at participating gas stations -- up to 20 gallons per purchase, per vehicle, the company said.

"We recognize that consumers are looking for ways to save, and we are proud to continue to evolve the FRN program to not just meet this need, but help consumers see a real difference when they fill up," said Dickson Perry, founder, chairman and CEO of Excentus. "We look forward to offering increased savings for our members and making the FRN program the place people turn to save on fuel at Shell."