Shell Takes Bite of Big Apple

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Shell Takes Bite of Big Apple

NEW YORK -- Residents of New York City and the surrounding area will be seeing Shell yellow all over town as Motiva Enterprises LLC, the company that markets the Shell brand in the eastern United States, converts approximately 59 BP stations to the Shell brand, the No. 1 selling brand of gasoline in the United States.

The conversions were initiated after local company Bill Wolf Petroleum, which owns the sites, signed an agreement with Motiva to convert to the Shell brand. It is anticipated these New York City sites will sell 70 million gallons of Shell gasoline annually.

"With the conversion of the BP stations in the greater New York City area, we are doubling the Shell brand presence and the availability of our quality fuels," said Bill Welte, president and CEO of Motiva Enterprises LLC. "Motiva is dedicated to providing New York motorists with a convenient, consistent and quality fuel experience each and every time they stop at a Shell-branded station."

With a uniform approach to canopies, buildings, fuel pumps and landscaping, Shell service stations are designed to provide a bright, clean and comfortable environment for customers, while also representing one of the most modern and technologically advanced facilities of their kind in a market. Newly converted stations will have a welcoming environment that remains true to the Shell brand's yellow and red colors. For nearly 100 years, Shell has been providing quality fuel products through its nationwide network of branded service stations.

Motiva intends to complete the conversion of the BP stations in New York City and the surrounding area by October 2006 with minimal inconvenience to customers. In fact, each station will remain open for virtually the entire period during the conversion process. A public customer appreciation event also will be held on Thursday, June 8 from 10 a.m. to 2 p.m. at 1855 First Avenue in Manhattan, one of the first sites to be converted, at the intersection of 96th Street near the entrance to FDR Drive. According to Adam Wolf, president of Bill Wolf Petroleum, this particular station sells an average of over 300,000 gallons per month.

"We look forward to serving residents in New York City and the surrounding area under the Shell banner and providing customers with quality products, exceptional service and competitive prices," said Adam Wolf. "Consumers have a choice when they purchase gasoline, stop at a convenience store or visit a car wash, but with clean, modern stations, quality fuels and a credit card deck that provides options to virtually every customer, we intend to make Shell the brand of choice for motorists in the area."