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Shell U.K. Adds Amscreen Digital Signage to C-store Network

ROSWELL, Ga. -- Shell U.K. appointed Amscreen as its exclusive digital signage provider in a five-year deal, extending its dominance in the gas station/convenience store market, according to

Amscreen said its close proximity signage units will be installed in approximately 580 of Shell's company-owned sites from April 2010. Amscreen's digital signage network will now run across more than 1,500 locations and deliver an audience of more than 35 million people every two weeks.

Additionally, the company noted that every major petroleum retailer -- including BP, Esso, MRH Retail, Euro Garages and Motor Fuel Group -- is part of its network, which carries customer information, live traffic updates, advertising for in-store promotions as well as messages from national and regional advertisers.

The network across all sites utilizes Amscreen's plug-and-play technology, which allows screen content to be updated remotely and in real time without the need for any extra cabling or IT infrastructure on site.
"Our forecourt network allows advertisers to access millions of customers each week and continuously deliver targeted messages at a time when they are most receptive," said Simon Sugar, CEO of Loughton, Essex -based Amscreen. "The Amscreen solution is also underpinned by technology that ensures the screens are constantly connected and broadcasting the correct information, which gives peace of mind for advertisers and also ensures low management for the site owner."

"We are always looking for different ways to communicate and with over 7.5 million customers who pass through Shell sites each week," added David Wood, U.K. marketing delivery manager at Shell. "And Amscreen's products enable us to do this in a way that is fitting to the environment as well as captivating for the consumer."

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