Skinny Water Expands Distribution

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Skinny Water Expands Distribution

BALA CYNWYD, Pa. -- Skinny Nutritional Corp., marketer and distributor of Skinny Water, entered into an agreement with Red Bull Energy Drink distributor, Power-Pak Beverage, to distribute its product for the Southeastern Pennsylvania region. This is the fifth distribution deal secured since launching the product this year.

Now, Skinny Water is available to a growing market of almost 4.5 million consumers, with more than 4,000 distribution points throughout the central and northeast region of Pennsylvania, encompassing 15 counties, according to the company.

Power-Pak Beverage, a privately owned company, currently distributes Red Bull Energy Drink, Pennsylvania Dutch Birch Beer, Herbal Mist Tea and Virgil's Rootbeer. The company will begin distribution for Skinny Water throughout convenience stores, supermarkets, drug stores, fitness clubs and restaurants. Some of these include 7-Eleven, Hess Express, Wawa, ACME, Walgreens and Rite Aid. Each 16-ounce bottle of Skinny Water will be available at a suggested retail price of $1.49 to $1.99.

"We're pleased to add Power-Pak beverage to our growing lineup of distributors to help grow the Skinny Water brand and the sales efforts in the state of Pennsylvania," Don McDonald, president and CEO of Skinny Nutritional Corp., said in a statement. "We believe Power-Pak has the experience and distribution network to help meet consumer demand just as they did with the well-recognized Red Bull Energy Drink."

The Skinny Water lineup features five flavors, including Acai Grape Blueberry (Hi-Energy), Raspberry Pomegranate (Crave Control), Goji Fruit Punch (Shape), Passionfruit Lemonade (Total-V), and Peach Mango Mandarin (XXX-Detox). Every bottle of Skinny Water has clinically proven ingredients to boost metabolism and control appetite.

Skinny Nutritional Corp. also plans to launch Skinny Tea, Skinny Shakes, Skinny JavaT, and other Skinny-branded beverages in the future, the company stated.