Skyline Products Selling Fuel Pricing Software as Stand-alone Product

COLORADO SPRINGS, Colo. -- Skyline Products Inc., manufacturer of signs and displays for "amber" alerts and traffic information on highways, as well as gasoline prices for retailers, spun off its software operation into a separate division after realizing c-stores wanted to buy it as a stand-alone product, the Colorado Springs Gazette reported.

"When we began developing this software six and a half years ago, most convenience stores didn't have an Internet connection and most of them were still processing credit-card transactions through a dial-up modem," Aaron McHugh, a division manager, said in the newspaper report. "We used to have to tell customers at that time why they should automate, but now we just have to tell them about our product and convince them it is the right answer to solve the problem they are having."

The fuel-price changing software, called PriceAdvantage, takes into account nearby competitor pricing, current fuel costs, individual store sales for each grade of fuel and pricing strategies to determine the most profit for the chain, McHugh told the newspaper. It is also designed to work with most point-of-sale software, pumps and signs to change prices instantly, he said.

The software sells for approximately $2,000 a store and is used by chains such as Royal Farms and Sheetz, the report stated.

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