Speedway Adds to Loyalty Program

ENON, Ohio -- Speedway added new benefits to its Speedy Rewards loyalty program. The convenience store and gas station chain introduced a number of brand-specific beverage clubs, including the Coca-Cola Club for Coke products; the Pepsi Club, Mountain Dew Club and Gatorade Club for Pepsi products; and a general Milk Club, according to the In-Store Marketing Institute.

Each beverage club rewards consumers with one free single-serve beverage after their sixth cumulative purchase.

Similar product clubs already offered by Speedway include the Reese's Club for Hershey products and the Food Club, which gives customers 1,000 Speedy Rewards bonus points for every six purchases of sandwiches, pizza slices, grill items or other food products, according to the report. Bonus points also can be accrued by purchasing specific brands, depending on the current promotion.

Loyalty card holders can redeem their bonus points for in-store purchases or gas discounts. They can also visit www.speedyrewards.com to turn their cards into debit Pay Cards.