Spirit Brand Makes National Debut

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Spirit Brand Makes National Debut

02/15/2002

ARLINGTON, Va. -- Petroleum Marketer Oil Co.'s "SPIRIT" brand logo made its national debut on the #1 car driven by Andy Belmont in the Discounted Auto Parts 200 at the Daytona International Speedway February 10.

The Petroleum Marketers Oil Co. (PMOCO), the company created by the Petroleum Marketers Association of America to provide petroleum marketers with a new brand option amid the diminishing number of national brands, recently rolled out the Spirit concept and is actively recruiting jobbers to embrace the brand.

"This was an exciting opportunity for our team," said Belmont. "We have enjoyed racing success with members of the PMAA in the past, and look forward to continuing the relationships."

For more information about Spirit, call 703-351-8000, ext. 23.