In the Spotlight: Frito-Lay Ready to Go Snack Set

In an effort to accommodate consumers’ busy lifestyles by providing convenient snack options, Frito-Lay has launched its “Ready to Go” snack set, featuring a selection of multipacks containing single-serve bags of Frito-Lay products, including cookies, crackers and savory snacks. Boasting the variety and convenience consumers love, while also driving traffic to a critical section of the store, the new Ready to Go snack set features brands like Doritos, Cheetos, Ruffles, Lay’s, Rold Gold and Grandma’s Cookies, among others, as well as new Sunchips Harvest Mini Bites. Rolling out to select grocers nationwide over the next six months, the Ready to Go snack set will retail at $2.29 - $4.49.