Starbucks Experimenting with Larger Iced Drinks
SEATTLE -- Responding to customer demand for larger cold beverages, Starbucks Corp. is offering a new, 31-ounce (916.8 milliliter) serving of iced teas and iced coffees in Phoenix and Tampa as part of a limited market test, Reuters reported.
The move comes as some McDonald's restaurants around the United States continue to offer 32-ounce (946.4 ml) sweet tea for $1 in a bid to draw customers to stores.
Such large drink sizes are particularly popular in warm climates in the southern U.S., where convenience stores do brisk business selling drinks in even larger containers, the report stated.
Starbucks has dubbed the new 31-ounce size, "Trenta," and is selling iced coffee in the larger cup for $3.30. The "Trenta" iced tea sells for $2.60. Starbucks' current largest size is a 24-ounce "Venti" cup used for serving iced coffee and other cold drinks. The chain also uses 20-ounce "Venti" cups for brewed hot coffee and other beverages.
Unsweetened "Trenta" drinks have fewer than 5 calories, while sweetened versions of those beverages have less than 200 calories, according to Starbucks.
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The move comes as some McDonald's restaurants around the United States continue to offer 32-ounce (946.4 ml) sweet tea for $1 in a bid to draw customers to stores.
Such large drink sizes are particularly popular in warm climates in the southern U.S., where convenience stores do brisk business selling drinks in even larger containers, the report stated.
Starbucks has dubbed the new 31-ounce size, "Trenta," and is selling iced coffee in the larger cup for $3.30. The "Trenta" iced tea sells for $2.60. Starbucks' current largest size is a 24-ounce "Venti" cup used for serving iced coffee and other cold drinks. The chain also uses 20-ounce "Venti" cups for brewed hot coffee and other beverages.
Unsweetened "Trenta" drinks have fewer than 5 calories, while sweetened versions of those beverages have less than 200 calories, according to Starbucks.
Related News:
Starbucks U.S. Stores Post First Quarterly Same-Store Gain in Two Years
Starbucks Raises Prices on Most Drinks