Starbucks Pushes Seattle's Best Brand

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Starbucks Pushes Seattle's Best Brand

05/16/2010
SEATTLE -- Starbucks Corp. plans to revamp its Seattle's Best brand, expanding its availability through franchises and a big expansion at other retailers, according to an AP report.

Starbucks said it will to increase availability of the brand from 3,000 locations to 30,000 by year's end. That includes a new agreement with AMC Theaters, which will serve Seattle's Best Coffee in 300 AMC Theaters nationwide beginning in July.

Seattle's Best will also be offered at all Burger King restaurants by September.

Other companies that serve Seattle's Best include Alaska Airlines, Borders bookstores and Royal Caribbean Cruise Lines.
Starbucks acquired Seattle's Best in 2003.

The company posted an eightfold increase in its second-quarter profit, the fourth consecutive quarter that Starbucks' profit rose and the second that its revenue did.

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