Super Pantry Tapping Into New Technology

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Super Pantry Tapping Into New Technology

05/16/2013

CHAMPAIGN, Ill. – Super Pantry, operated by Tri Star Marketing Inc., launched a new branded website and free mobile application (app) powered by OpenStore by GasBuddy. The app features updated gas prices, store locations, in-store promotions and more, and allows customers to send feedback from their mobile devices, view store information and receive time-sensitive electronic mobile coupons.

"Super Pantry has a mission to provide outstanding customer service, and providing tools directly to the customer builds that relationship. Connecting to our customers via social media and mobile technology gives us the opportunity to provide the best value while building customer loyalty," stated Ryan Moran, marketing manager at Tri Star Marketing Inc. "The opportunities are endless with OpenStore and we are proud to partner with them to grow our business."

Super Pantry employs more than 500 workers at convenience store locations throughout Illinois and Indiana.

"Connecting with customers is key to gaining loyal and satisfied customers. Super Pantry realizes the significance of tapping into the technology that its customers like to use," stated Jason Toews, co-founder and CEO of OpenStore by GasBuddy. "OpenStore is a complete turnkey social technology solution that will support Super Pantry's strategies to reach its customers with targeted marketing and powerful messaging."

The OpenStore dashboard makes it easy for retailers to collect customer feedback, manage social media and deliver mobile coupons and text message campaigns from a single location, according to the company.