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Superpumper Works to Transition from Mobil to Shell Brand

SCOTTSDALE, Ariz. -- Superpumper, the No. 1 petroleum volume leader in Arizona, partnered with multimedia firm Warbasse Media to transition its petroleum products from Mobil to Shell.

“Superpumper utilizes a holistic approach to marketing and branding,” said Philip Warbasse, president and CEO of Warbasse Media. “Originally designed by our firm in 2003, our job here was to rebrand to reflect its new line of Shell products without detracting from the utility of the original site.”

The firm kept the main features of the site in place including a store/product chart for amenities at a glance such as Shell gasoline, car washes, diesel fuel, Western Union Money Orders, RV Dumps and propane. The site is also now equipped to process employment applications online.

“Warbasse Media vastly improved Superpumper's online presence transforming it into an aesthetically-pleasing, customer-oriented and user-friendly site,” said Don Whitehead, controller, Superpumper. “Warbasse Media implemented state-of-the-art Web design techniques to bring attention to our product line and provide better navigation especially in the area of online employment applications.”
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