Survey Finds BP at the Top of Customer Perceptions

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Survey Finds BP at the Top of Customer Perceptions

12/28/2006
FINDLAY, Ohio -- A quarterly study done by Corporate Research International through RealPeopleRatings.com, found that consumers rank BP as the convenience chain with the best customer service for 2006.

During each quarter, consumers across the nation rate their experiences at each business on a scale of one to 10. Scores over the entire year were then averaged to find the best companies in 14 industries, including convenience stores.

BP ranked first in customer's eyes, with a score of 6.92 out of 10; followed by Chevron/Texaco and Shell, which tied for second place with an average rating of 6.84. Coming in third was ExxonMobil which scored a 6.77 on average. It is important to note that these results are based on a national survey, which allows national chains such as 7-Eleven and BP to rank higher than regional ones.

The remaining convenience stores were:

-- Diamond Shamrock -- 6.69
-- Valero -- 6.65
-- ConocoPhillips -- 6.64
-- Circle K -- 6.62
-- Stop-N-Go -- 6.54
-- 7-Eleven -- 6.53
-- Marathon -- 6.52
-- Shamrock -- 6.52
-- The Pantry Inc. -- 6.51
-- Cornerstore -- 6.49
-- CITGO -- 6.42
-- Beacon -- 6.24
-- Ultramar -- 6.20
-- Getty Mart -- 6.14

"The customers who use a company's services on a regular basis are the best sources for providing accurate feedback," said Mike Mallett, CEO of Corporate Research International. "These results are a huge help for companies who want to know how they're being perceived by their customers, and who want to find better ways to serve their customers and stay ahead of their competition."

RealPeopleRatings.com was launched in 2005 by Corporate Research International, a market research firm focusing on mystery shopping and customer satisfaction surveys.