TA Upgrades Kiosk Network
WEST CHESTER, PA -- TravelCenters of America's (TA) nationwide network of 160 RoadMile Marker kiosks is being upgraded with MEI's AE2600 cash acceptors.
The RoadMile Marker loyalty kiosks were originally deployed in TA travel centers nationwide in 2000, and since then have successfully provided convenient, automated services to truck drivers. These kiosk services include membership sign-up to the RoadKing Club -- a loyalty program that gives truck drivers non-cash awards for diesel gallons purchased -- and redemption of awards for free showers, restaurant meals, c-store purchases, truck repair and maintenance services.
The newly upgraded RoadMile Marker kiosks enable users to pay for showers at the kiosk with club credits or cash instead of standing in line at the service desk. An automatic shower software system keeps track of shower usage, queues drivers that are waiting to shower, approximates wait time and dispenses automatic shower entry codes.
Accepting cash was critical for the RoadMile Marker program because cash is a truck drivers' primary means of payment, and because the cost of the service is under $10.
"Our members already like using the kiosks because it is so easy to reap the benefits of club membership. We started realizing a return on-investment almost immediately after deployment," said Steve Brown, TA's manager of loyalty program development. "Now that the kiosks accept cash and offer more features, we see even more usage, shower revenue, customer satisfaction and ROI.
"With these functions automated, our service personnel can focus their attention on customers who need one-on-one attention."
The RoadMile Marker loyalty kiosks were originally deployed in TA travel centers nationwide in 2000, and since then have successfully provided convenient, automated services to truck drivers. These kiosk services include membership sign-up to the RoadKing Club -- a loyalty program that gives truck drivers non-cash awards for diesel gallons purchased -- and redemption of awards for free showers, restaurant meals, c-store purchases, truck repair and maintenance services.
The newly upgraded RoadMile Marker kiosks enable users to pay for showers at the kiosk with club credits or cash instead of standing in line at the service desk. An automatic shower software system keeps track of shower usage, queues drivers that are waiting to shower, approximates wait time and dispenses automatic shower entry codes.
Accepting cash was critical for the RoadMile Marker program because cash is a truck drivers' primary means of payment, and because the cost of the service is under $10.
"Our members already like using the kiosks because it is so easy to reap the benefits of club membership. We started realizing a return on-investment almost immediately after deployment," said Steve Brown, TA's manager of loyalty program development. "Now that the kiosks accept cash and offer more features, we see even more usage, shower revenue, customer satisfaction and ROI.
"With these functions automated, our service personnel can focus their attention on customers who need one-on-one attention."