Taking Stock: Understanding the Impact of Out of Stocks on C-store Customers
Date: January 31, 2017 at 2 pm ET
Understanding the details and implications of out of stocks is critically important because there is a direct correlation with overall customer satisfaction as well as the likelihood that shoppers will recommend your store to others.
Join Convenience Store News and its sister research company, Carbonview Research, as they analyze the results of a new study on the impact of out of stocks on c-store shopper behavior. CSNews’ Don Longo and Carbonview’s Angela Roberson explore the following questions:
- Do shoppers continue with the remainder of their purchase when the item they seek is out of stock?
- How did the out of stock impact their shopping experience and satisfaction? Loyalty to the store?
- Does the impact vary by category?
- Are out of stock experiences more or less frequent at convenience stores versus other retail channels.
Brought to you by Procter & Gamble, the giant international consumer product goods company, this webinar will look at what happens at the point of purchase when there is an out of stock and help quantify the potential for lost revenue.
Don Longo, Editorial Director, Convenience Store News
Angela Roberson, Director, Research & Analytics, Carbonview Research