Tech Helps Fast Max Stores Boost Fuel Volumes

SEYMOUR, Ind. — Kocolene Oil Corp., operator of Fast Max convenience stores in Indiana and Kentucky, achieved a 3-percent increase in 2014 fuel volume sales thanks in part to implementing PriceAdvantage fuel pricing software.

Fast Max increased fuel margins, as well as overall gross fuel profits, according to Colorado Springs, Colo.-based ​PriceAdvantage.

"Using PriceAdvantage, we have seen a 3-percent gain in fuel volumes over the previous year while maximizing margins and experiencing significant growth in gross profits. On top of that, we have a relationship with PriceAdvantage that feels more like a partnership,” said Lance Gentry, Fast Max's vice president of operations.

In early 2013, Fast Max executives realized its manual processes for obtaining market data and setting fuel price changes needed updating. Fast Max's management now uses PriceAdvantage mobile fuel pricing software to review data, receive alerts and make price changes on their smartphones, as well as perform other functions.

“Our customers often share significant return on investment and we are thrilled that Fast Max was able to measure specific performance improvements with fuel volumes, gross profit and overall productivity,” said Chip Stadjuhar, president and CEO of Skyline Products, parent company to PriceAdvantage. “Our mission is to help all of our customers leverage PriceAdvantage in a manner that enables them to meet their goals.”

Seymour-based Kocolene operates 22 Fast Max convenience stores.