Town Pump Boosts Partnership With 'Brawl of the Wild'

BUTTE, Mt. — Town Pump Inc. is teaming up with collegiate sports as the exclusive partner of the in-state rivalry, "Brawl of the Wild."

The Brawl of the Wild is the popular in-state competition between the Montana State University and University of Montana.

Town Pump has been involved with Brawl of the Wild since its inception in 2013, but now will now boost its overall engagement during football and men's and women's basketball seasons on both campus communities for the next three years, according to Learfield, the athletics multimedia rightsholder to both schools.

Learfield's Grizzly Sports Properties and Bobcat Sports Properties teams work alongside the respective athletic administrators and manage the corporate partner platforms.

Complementing the overall partnership, fans have the opportunity through a Facebook promotion to win an "Ultimate Brawl of the Wild Experience." One fan will win two tickets to the Cat/Griz football game on Nov. 18, pregame hospitality tickets and pregame on-field privileges, hotel accommodations and an autographed football. 

Town Pump will serve as official game sponsor for the annual Cat/Griz match up on the gridiron, and serve as official game sponsor of the Cat/Griz men's basketball and Lady Cat/Griz women's basketball games.

"Town Pump is pleased to be the exclusive sponsor of the Brawl of the Wild Rivalry Series between Montana State University and the University of Montana," said Clancy Forward, director of sales and marketing for Town Pump. 

"This special competition brings a great sense of energy and excitement to the cross-state rivalry. Operating in towns across Montana, Town Pump is proud of its new involvement in Montana's premier sports programs. Good luck to both the Cats and Griz," Forward added.

As exclusive Brawl of the Wild partner, Town Pump will receive broadcast exposure throughout regular seasons for both football and basketball on the Grizzly Radio Network and Bobcat Radio Network. Town Pump also will have expanded in-venue visibility through logo placement and videoboard features during football and basketball seasons and have rights to use both university marks and logos.

"Town Pump has supported college athletics in Montana for many years, and is an excellent community partner throughout the state," said Montana State Director of Athletics Leon Costello. "With its statewide presence, it's appropriate that Town Pump sponsor the Brawl of the Wild competition with the state's two Division I schools. We appreciate their continued support of Bobcat Athletics."

According to University of Montana Director of Athletics Kent Haslam, "We are grateful to Town Pump for supporting this program, which ultimately supports the efforts of our student-athletes. Town Pump is synonymous with the state of Montana, and Grizzly Athletics is proud to be associated with such a well-respected and community-minded organization."

Butte-based Town Pump operates in 55 cities across Montana, in a variety of businesses, including convenience stores, hotels, casinos and car washes.