U-Stop Takes Marketing to New Dimensions

LINCOLN, Neb. — U-Stop Convenience Shops launched a new website and mobile app Tuesday in coordination with OpenStore by GasBuddy.

U-Stop can now reach its customers via a branded app, individual store web pages, mobile coupons and social media sites such as Facebook and Twitter.

“We’re excited about all the features we can utilize from the OpenStore dashboard. It will add a whole new dimension to our marketing, particularly to the 18- to 35-[year-old] audience,” said Mark Whitehead, president of U-Stop.

OpenStore is a digital marketing solution designed to help convenience store owners and managers concentrate on reaching and rewarding their customers, without having to build and maintain information technology systems.

“U-Stop Convenience Shops’ partnership with OpenStore marks the beginning of a powerful and effective digital marketing strategy. Collaborating with OpenStore will help them drive in-store sales and stay in touch with customers whenever and wherever they are,” said Jason Toews, co-founder and CEO of Gaithersburg, Md.-based OpenStore.

Lincoln-based U-Stop Convenience Shops, founded in 1982, operates 21 convenience stores throughout Nebraska.