CINCINNATI — United Dairy Farmers (UDF), operator of nearly 200 convenience stores in Ohio, Kentucky and Indiana, implemented Applied Predictive Technologies’ (APT) Test & Learn for Sites, Test & Learn for Customers, and Market Basket Analyzer software.
During the initial pilot engagement, UDF used APT’s cloud-based software suite to enhance its marketing initiatives, loyalty program, labor model and fuel strategy to boost customer experience and improve financial performance.
“APT’s software has accelerated the innovation process at UDF by enabling us to run more in-market tests with less cost across our nearly 200 locations,” said David Lindner, head of retail at UDF. “We have used APT’s Test & Learn for Sites software to design and analyze a number of tests, including understanding the incremental impact of our loyalty program, window signage, adjusting our fuel pricing strategy, and more.”
Market Basket Analyzer offers many valuable insights as well, according to Lindner. “APT Market Basket Analyzer gave our team the ability to rapidly organize and mine our t-log data to understand which items are high value, what customers purchase with popular items, and more,” he added. “With these insights, we can make smarter merchandising and marketing decisions that ultimately move the needle on profits.”
Cincinnati-based United Dairy Farmers is well known for its ice cream and milk products. Most of its nearly 200 convenience stores also sell gasoline.
Maverik Inc., Royal Dutch Shell plc, Sunoco Inc., Thorntons Inc. and Wawa Inc. are among other c-store retailers that use Applied Predictive Technologies’ cloud-based solutions.