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Vapor Corp. Rebrands KRAVE Line

DANIA BEACH, Fla. -- Vapor Corp. is refreshing its KRAVE brand of electronic cigarettes along with a "redesigned, redefined and re-energized" website. The move comes as Vapor prepares to launch KRAVE in retail outlets across the country.

"We are extremely excited about the rebranding of KRAVE, and launch of our new and improved website, which combined support our efforts to expand our brand presence and deliver rich online content," said Vapor CEO Kevin Frija. "Based upon valuable feedback from our customers and retail partners, we expect our new line of KRAVE products will be a huge hit next year."

KRAVE's rebranding includes a new, fresh logo along with re-designed product packaging. The new website has been designed to provide a user-friendly experience with improved navigation and functionality, providing customers access to the most up-to-date, detailed information for the new and improved KRAVE line of products.

The website is compatible with the most popular browsers and mobile devices. In addition, the new KRAVE site allows users to share information and comments on e-cigarette products that interest them with others across well-trafficked social media platforms such as Facebook, Twitter, Pinterest and Instagram.

"In anticipation of launching our rebranded product in 2014 through brick-and-mortar retailers, the new will give our loyal customers and followers a sneak peak at what's to come. The new website will also provide our brick-and-mortar retail partners across the country an opportunity to join our new retail affiliate network program, which in turn will allow them to receive credits and rebates for customers who shop on our site using their affiliate code," Frija added.

Vapor Corp. is a publicly traded company based in Dania Beach, Fla. Its brands include KRAVE, Fifty-One, VaporX, Hookah Stix, Alternacig, EZ Smoker, Green Puffer, Americig, Fumare and Smoke Star. The company also designs and develops private-label brands for some distribution customers.

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