VIDEO: The Academic Perspective on Employee Engagement

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VIDEO: The Academic Perspective on Employee Engagement


ATLANTA — The North America NACS Council of the Coca-Cola Retailing Research Council (CCRRC) released the second phase in its latest project entitled “Power Up Your People.”

In the continuation of this project focused on the importance of employee engagement, the council partnered with University of Dallas Professor Dr. Blake Frank to show how and why building a culture of employee engagement benefits large organizations.

Dr. Frank reviewed countless academic studies and papers to determine what insights about employee engagement were legitimate sources and what weren’t. Based on that work, he’s developed a thoroughly researched perspective of what employee engagement actually means and identified five lessons with practical examples to show convenience store managers how to bring employee engagement to life in their stores.

In his first lesson, Dr. Frank defines employee engagement and provides ways for managers to identify if an employee is engaged or not. By the end of the lesson, viewers will have a better understanding of why employee engagement is such a powerful tool in any company, but especially in the convenience retail industry, according to the council.

This second phase follows the six-part video series that spoke to the importance of employee engagement and provided c-store retailers with insights they can use in their own stores. The video series, titled “Power Up Employee Engagement: A Flash of Light,” and the five lessons from Dr. Frank are all a lead-up to a major quantitative study slated to be released in June.

Click above to watch the first lesson from Dr. Blake Frank.