Visa Rolls Out Apple Pay

FOSTER CITY, Calif. — Visa Inc. announced that starting Oct. 20, Visa cardholders can use Apple Pay to make purchases at eligible U.S. retailers.

To use Apple Pay, Apple Inc.’s mobile payment service, consumers must have an iPhone 6 or iPhone 6 Plus, as well as a Visa card issued by Bank of America, Capital One, Citi Bank, Chase or Wells Fargo Bank. Consumers can purchase physical goods and services within apps via these iPhones or with an iPad Air 2 or iPad mini 3.

"Today marks a new era for Visa and the payments industry. Combining the power, reach and security of Visa's network with a new payment experience from Apple will truly change the way people pay," said Ryan McInerney, president of Visa Inc. "And this is just the beginning. Visa has built new technology that Apple has integrated into Apple Pay to allow almost any merchant to offer great commerce experiences on any mobile device, while delivering the trust and benefits that consumers have come to expect from Visa."

Visa account holders that are already a member of iTunes can simply select the credit card or debit card on file from their account for purchases. According to Visa, cardholders using Apple Pay will receive the same benefits as physical cardholders, such as rewards programs, advanced security coverage and zero liability for unauthorized purchases.

Several retailers have already signed on to support Apple Pay, including Subway, Whole Foods Market, Duane Reade, Macy's, Bloomingdale's and Disney Store.