Walking the Walk

Saying it is important to eat healthy is not just lip service for convenience store shoppers, although it does depend on the category. Just take a peek inside their baskets. Carbonview Research, sister company of Convenience Store News, recently surveyed 589 c-store shoppers and found that those who say maintaining a healthy diet is important to them will choose a bowl of salad over a hot dog, as well a health bar over a candy bar.

DID YOU KNOW?

Bar none, purchasers of health bars have the potential to be lucrative c-store shoppers. When everyday c-store shoppers were asked what products they would be most likely to buy, 77.5 percent of them said health bars.

Council of retail experts

Want to collaborate and share expertise with your peers? The Council of Retail Experts (CORE) is an exclusive network of convenience store retail leaders who do just that. For more information on how to join CORE, please visit www.cvcoreinsights.com.