Leads Ecommerce for Fresh Grocery

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Open Menu Leads Ecommerce for Fresh Grocery


NATIONAL REPORT — A new report comparing four major ecommerce retailers has found that consumers prefer when it comes to buying fresh foods.

The report from Field Agent, a market research firm based in Fayetteville, Ark., also found that takes top spot for packaged groceries. The report compared,, and

According to the report, 25 percent of shoppers purchase fresh foods from the site, compared with 10 percent, 8 percent and 5 percent at, and, respectively.

" provides more options to buy not only electronics … but groceries as well, and they give me the option to … pick it up from the store, free," a survey respondent said.

Despite Amazon's growing threat to retailers, the fresh foods category remains a predominantly brick-and-mortar affair, said Chris Medenwald, marketing manager at Field Agent, so it stands to reason that ecommerce retailers with pervasive brick-and-mortar operations will enjoy important strategic advantages over their online-only rivals with fewer stores.

As for packaged groceries, 44 percent who shop purchase these goods. This compares with 30 percent, 25 percent and 18 percent doing so at, and, respectively.

Wal-Mart Stores Inc. acquired last year.

To read the full story, visit Convenience Store News' sister publication Progressive Grocer.