Wawa Continues Drive to Fill 'Em Up
WAWA, Pa. -- Wawa has come a long way in 15 years. On Aug. 2, 1996, the company opened its first fuel store in Millsboro, Del., and today its stable of fuel stores outnumbers its traditional, non-fuel locations. At last count, the convenience store operator has 298 fuel stores out of a total 588 and customers pump more than a billion gallons of gasoline a year, according to CEO Howard Stoeckel.
"It's truly hard to believe it's been 15 years since we opened our first fuel store. Reaching this milestone in our history demonstrates our dynamic ability to embrace change, which has resulted in innovation and implementation of significant changes in our store design and product offering," Stoeckel wrote in his blog, Bird's Eye View. "Adding fuel to our offering sparked the creation of state-of-the-art gasoline stores, each equipped with a range of six to 10 multiple product dispensers. With this addition, our stores became a bit larger and our parking spaces more abundant. More than anything, we helped add simplicity to the lives of our customers as they embraced this new convenience from the first day it was offered. "
Wawa offers fuel at stores across all five states where it has a presence -- Pennsylvania, New Jersey, Delaware, Maryland and Virginia. "We have come a long way since the day the fuel starting pumping at our Millsboro store… We now reach customers across our entire five-state operating area, including full-service fuel stores in New Jersey proudly attended by teams of fuel court managers and associates who meet challenges and deliver our product and a wonderful experience to customers every day," he continued. "When our customers walk into our stores, there is a feeling of coming home, and the same feeling is felt on the fuel court."
Stoeckel added that Wawa sells more than 1 percent of all the fuel sold in the United States.