Wawa Going After Slice of Pizza Market

WAWA, Pa. — Wawa Inc. may be famous for its hoagies, but the convenience store retailer is now setting out to add pizza to its repertoire.

On Tuesday, the retailer — which aims to be known more as a food retailer that is convenient than a convenience store — began offering Focaccia Pizza at all its locations. The new menu item comes in five varieties: Cheese, Pepperoni, Buffalo Chicken, Veggie, and Bacon & Jalapeño Popper, according to the company's Facebook page.

Each 7.5-inch pizza is baked in the oven, cut into fourths and layered with melted cheese on Focaccia bread. The product measures more than an inch in thickness, according to the Cherry Hill Courier Post. Customers can also add parmesan cheese and oregano to their made-to-order pizza.

As for price, the cheese variety is $5.59; pepperoni and veggie is $5.99; and the buffalo chicken and bacon jalapeno popper varieties are $6.29 before tax, company spokeswoman Lori Bruce told the newspaper.

Although the pizza just hit stores this week, Bruce said early figures point to the pepperoni and buffalo chicken flavors being the most popular.

Pennsylvania-based Wawa Inc. owns and operates more than 657 convenience stores in Pennsylvania, New Jersey, Delaware, Maryland, Virginia and central Florida.