Wawa Turns to Merchandise Optimization to Maximize Profitability

WAWA, Pa. -- Wawa Inc. licensed Applied Predictive Technologies' (APT) Merchandise Optimization software at more than 600 locations. It will use the software in an effort to maximize profitability of space and merchandise assortment plans, assess the impact of each merchandise change and fine-tune its merchandising strategy.

"Licensing APT's Merchandise Optimization has enabled us to drive significant increases by reallocating our space in numerous categories, and to rapidly transition from analysis into implementation," said David Prevost, director of space planning and merchandising at Wawa. "By rolling out the optimal merchandising strategy on a store-by-store basis, we are able to capture significant value across our network."

Now that Wawa has implemented the technology solution, APT said it will continue to work closely with Wawa to answer important business questions in products, marketing and promotions.

"APT is excited to expand our relationship with Wawa to include Merchandise Optimization," said Patrick O'Reilly, APT's president and chief operating officer. "We look forward to helping [Wawa] realize the highest returns from their merchandising strategy through data-driven decisions."

APT provides cloud-based predictive analytics software.

Wawa, Pa.-based Wawa Inc. operates more than 635 convenience retail stores (more than 365 offering gasoline), in Pennsylvania, New Jersey, Delaware, Maryland, Virginia and Central Florida.