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Wilson Farms Introduces New ACH Debit/Loyalty Card

WILMINGTON, Del. -- Wilson Farms introduced a combination ACH debit and loyalty card to customers in the Batavia, N.Y. market. The Red Hot Rewards Card allows Wilson Farms' customers to earn free and discounted products as well as 5 percent cash back on both fuel and non-fuel purchases, and earn rewards every time they shop with Wilson Farms convenience stores, the company reported.

Also, the card enables Wilson Farms to reduce the costs associated with accepting card payments through the ACH debit capabilities.

"We are delighted to provide our customers with the convenience and benefits of a Wilson Farms debit card that rewards our best and loyal customers, especially since consumers are now using debit more than credit for everyday purchases," Wilson Farms President and CEO Paul Nanula said in a released statement.

Wilson Farms is partnering with Maverick Network Solutions to deliver the PIN based debit card and cash back rewards, and Outsite Networks for the loyalty solution that provides customers with additional cash back incentives, targeted offers and rewards, the company reported.

"We are especially focused on the using the ACH feature of our Red Hot Rewards Card to help control our costs to accept card payments" said Nanula. "Maverick's ACH debit capability allows us to realize significant savings compared to credit cards and even bank issued debit cards."

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