Winn-Dixie Lifts One-Item Fuel Rewards Program Restriction

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Winn-Dixie Lifts One-Item Fuel Rewards Program Restriction


JACKSONVILLE, Fla. -- Starting today, Winn-Dixie Stores Inc. is lifting its one-item limit restriction on Bonus rewards items for its fuelperks! program. Previously, customers could purchase particular rewards items to earn a 5-cents-per-gallon discount on a single fuel purchase at participating Shell stations. Now they will be able to buy multiple Bonus fuelperks! rewards items and stack the benefits for greater discounts on a single fuel purchase.

"Some transportation analysts are predicting fuel prices to hit $4 per gallon by summer," said Mary Kellmanson, Winn-Dixie's group vice president of marketing. "Many of our customers are telling us they are saving 50 to 75 cents per gallon or more by shopping at Winn-Dixie. They will be able to earn more fuelperks! discounts -- and faster -- with this expansion of our fuelperks! rewards."

Customers who swipe their Winn-Dixie Customer Reward Card earn a 5-cents-per-gallon discount for every $50 spent in qualified purchases. As they spend more, their discount grows accordingly; $100 earns a 10-cents-per gallon discount, $150 a 15-cents-per-gallon discount, etc., said the company.