XYIENCE Launches Summer Sweepstakes With QuikTrip and Independent Retailers

LAS VEGAS -- XYIENCE, maker of the official Ultimate Fighting Championship energy drink Xenergy, will team up with QuikTrip and other convenience stores to hold a series of text message-based sweepstakes this summer, the company announced.

"Summer is a busy time for energy drinks and we wanted to seize this opportunity to help our retailers drive Xenergy sales," said Reuben Rios, vice president of U.S. sales. "The recent launch of Xenergy Xtreme Fruit Punch has generated significant momentum for our brand and we want to keep that going throughout the summer season."

From June 1 through August 31, QuikTrip customers in Arizona, Georgia, Kansas, Oklahoma and Texas will have the chance to win a grand prize of a pair of 400cc ATV four wheelers and a trailer, a second place prize of a new Vespa scooter, and three prizes of a two-person UFC/Las Vegas prize package that includes roundtrip airfare, hotel accommodations and tickets to a UFC event.

XYIENCE is teaming with a group of independent c-store owners for another sweepstakes also taking place from June 1 through August 31 in which the grand prize winner will receive another trip to Las Vegas for two that includes airfare, hotel costs and tickets to a UFC event. Ten second-place winners will get an Xbox console and UFC video game; 30 third-place winners will get gift cards to go toward a UFC pay-per-view event. No purchase is necessary to win either of these promotions and winners will be randomly selected, the company said. Winners must be legal residents of the U.S. and 18 years or older.

The company has planned a third text message promotion from May 1 through June 15 at three retail locations on the Marine Corps Air Station Miramar base in San Diego. The winner will receive another Las Vegas/UFC prize package weekend.