Yesway Entering Wisconsin, Buying Mad Max Stores

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Yesway Entering Wisconsin, Buying Mad Max Stores


DES MOINES, Iowa — Yesway is entering new territory in Wisconsin with its latest acquisition.

The convenience store chain picked up nine Mad Max stores in a deal that is expected to close Oct. 20, reported Washington County Insider.

Mad Max started as an independently-owned c-store in West Bend, Wis., in 2000. In 2007, the brand name grew with the acquisition of its second location in Sheboygan, Wis. Today, the company has grown to 11 c-stores, a restaurant, a fuel hauling transport division, and wholesale gas jobbership across Southeastern Wisconsin.

Entering Wisconsin is the latest move from Yesway in expanding into new territory. In May, the relatively new player on the convenience retailing scene announced plans to branch out from its Iowa roots, with plans to add stores under its management in Texas, Oklahoma, Arkansas and Missouri in 2017, as CSNews Online previously reported.

Days later, Yesway headed south, picking 35 Wes-T-Go and Chillerz Convenience Stores in Abilene, Texas. The move put Yesway on track to have more than 100 stores under management by the end of the second quarter, the company said at press time.

Yesway announced it has a “robust” acquisition pipeline and plans to acquire, improve and rebrand approximately 500 convenience stores as Yesway in selected regions of the United States over the next several years.

Today, the c-store retailer operates across four states, with 32 stores in Iowa; 5 in Kansas; 2 in Oklahoma; and 31 in Texas. 

West Des Moines-based Yesway is the operating brand for BW Gas & Convenience. BW Gas is a division of Beverly, Mass.-based Brookwood Financial Partners.