York Mints Get Celebrity Makeover

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York Mints Get Celebrity Makeover

Celebrity designers Nicky Hilton and Nicole Miller have created York Mints designer tins to benefit the Young Survival Coalition, a non-profit network of breast cancer survivors and supporters.

The designer tins can be purchased at www.youngsurivival.org and at Hershey's Chocolate World in Hershey, Pa., Hershey's Times Square and Hershey's Chicago. The intricately designed tins house the latest mint offering from York, a soft mint center surrounded by a layer of dark chocolate and hard-candy shell.

The tins feature the York Mints logo and the designer’s signature. They retail for $25, with 100 percent of the proceeds benefiting the Young Survival Coalition.

York Mints debuted in December 2006, with a retail price of $1.99. The mints come in silver tins embossed with the York logo.

In other Hershey news, The Hershey Co. is expanding its Hershey’s Track & Field Games, the longest-running youth fitness program of its kind in North America. During 2007, Hershey will conduct an awareness-building campaign to encourage increased youth participation in the program’s local and state-level events. This effort will include continuation of the USA Track and Field Partnership, with support from past and present USA Track and Field athletes; an expanded grassroots program with the National Recreation and Park Association; an improved participant website and a Youth Track and Field instructional program developed by Hershey in partnership with Athletics Canada and spokesperson Carl Lewis.

The company also is creating Hershey’s Track & Field Hall of Fame, honoring past participants and leaders.